Key Topics for Real Estate Agents: Week of November 17-23, 2025
As real estate agents gear up for the week of November 17-23, 2025, Federal Reserve activities demand close attention, with speeches from officials like Vice Chair Philip Jefferson and Governors Christopher Waller and Michael Barr scheduled between November 17-21, alongside the October FOMC (Federal Open Market Committee) minutes release on November 19. These events, amid sticky inflation at 3.0% year-over-year and a recent 25-basis-point rate cut, could signal future rate pathsā€”potentially hawkish tones pushing mortgage rates (currently 6.00-6.26% for 30-year fixed) higher or pauses affecting buyer sentiment and affordability. Agents should track these for client prep on volatility, using tools like Freddie Mac trackers, while broader trends like a 20% YoY foreclosure rise and compliance issues (e.g., Zillow lawsuit) underscore the need for education on affordability and resilient strategies. The NMHC OPTECH (National Multifamily Housing Council Operational Technology Conference) Conference (November 17-19) offers multifamily tech insights for rental specialists, contrasting with economic uncertainties from tariffs under the new administration.
Housing data releases will further illuminate market health, including the NAHB (National Association of Home Builders) Housing Market Index on November 18 for builder confidence, MBA (Mortgage Brokers Association) mortgage applications and Housing Starts/Building Permits on November 19, Existing Home Sales on November 20, and S&P Global PMIs (Purchasing Managers' Index) with Michigan Consumer Sentiment on November 21. Amid slowing price growth (1.2% YoY in September) and rising inventory in many areas, stronger indicators could boost transactions and modest 1-2% price gains in 2025, enhancing commission opportunities. Weaker data might heighten inventory shortages or dampen demand, prompting pivots to virtual staging, rate-lock education, or targeting first-time buyers. Agents can leverage NAR or CBRE resources to navigate these, ensuring business stability in a competitive landscape with seasonal fluctuations and data gaps from recent shutdowns.
Three Ideas for Real Estate Agents to Attract New Clients This Coming Week:
- Leverage upcoming economic data for content marketing: With key housing indicators like the NAHB Housing Market Index on November 18 and Existing Home Sales on November 20, create short social media posts, videos, or email newsletters analyzing potential impacts on local markets, positioning yourself as an expert to attract inquiries from buyers and sellers seeking guidance amid rate volatility.
Here is a Social Media post you can use:
Buyers & Sellers: What's Brewing in the Housing Market This Week?
Hey everyone!
With big housing updates hitting soon, like the NAHB Housing Market Index on Nov 18th (showing builder confidence) and Existing Home Sales on Nov 20th. These could signal shifts in inventory, prices, and rates. Rising confidence might mean more homes coming online, while sales data could hint at affordability trends amid volatile mortgages.
Whether you're eyeing your dream home or ready to list, let's chat about how this impacts YOU locally.
As your go-to real estate expert, I'm here to break it down and guide you through the volatility!
DM me or comment below.
What's your biggest question right now?
#HousingMarketUpdate #BuyersMarket #SellersTips #RealEstateIns
- Network at industry events: Attend or virtually participate in the NMHC OPTECH Conference from November 17-19, focusing on multifamily tech innovations; use it to connect with potential partners, clients, or referral sources through booths, sessions, and follow-ups via QR-coded business cards or LinkedIn.
- Launch a holiday referral campaign: Ahead of Thanksgiving on November 27, send personalized emails or handwritten notes to past clients with holiday-themed referral incentives like gift cards for successful leads; this taps into seasonal goodwill to generate warm prospects quickly.
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Keep learning, keep leading. See you next week!
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Agi Vermes Smith
Founder of Real Estate Mentor Hub
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