This week’s top stories
As we wrap up 2025 and start heading into a new year that’s already buzzing with next generation AI tools, I’ve had more conversations in the past two weeks about “How is AI actually going to change my day-to-day business?” than I’ve had about interest rates, inventory, or commissions combined. From agents closing 40% more deals because of predictive lead scoring to others getting burned by AI-generated fake listings and deepfake client calls, the gap between the winners and the overwhelmed is widening faster than ever.
That’s exactly why this week’s newsletter is dedicated to AI: not as some futuristic hype, but as the practical toolkit (and minefield) that’s already reshaping how top-producing agents work in 2026. Whether you’re excited, skeptical, or just tired of hearing about it, these insights will help you stay ahead instead of playing catch-up. Let’s dive in.
AI's Boost to Real Estate Efficiency
Artificial intelligence is revolutionizing real estate agents' businesses in 2025 by automating time-consuming tasks and enhancing decision-making. Tools like AI-powered property valuations and predictive analytics allow agents to analyze market trends, buyer behavior, and hyperlocal data in seconds, saving an average of 15 hours per week and boosting lead conversion rates by up to 40%. Virtual staging, chatbots for client inquiries, and personalized marketing campaigns driven by AI are enabling agents to deliver tailored experiences, from generating engaging content for social media to automating lead qualification. This not only streamlines operations but also frees agents to focus on high-value activities like building client relationships, ultimately driving efficiency gains projected at $34 billion industry-wide.
Emerging Vulnerabilities and Safeguards
However, AI introduces vulnerabilities that real estate agents must navigate carefully. Over reliance on these tools can lead to errors from poor data quality or biased algorithms, while cybersecurity threats such as AI-generated deepfakes, phishing scams, and fake listings pose risks to transactions and client trust. There's also the potential for job displacement in routine tasks, though roles requiring human empathy, negotiation, and local expertise remain secure. To mitigate these, agents should verify AI outputs manually, invest in cybersecurity training, and blend technology with personal service, ensuring AI acts as an enhancer rather than a replacement.
October Personal Consumption Expenditures
This coming week (November 24–28, 2025), the single most important economic event real estate agents need to watch is the release of the October Personal Consumption Expenditures (PCE) Price Index on Wednesday, November 26, followed by the revised University of Michigan Consumer Sentiment on Friday. The PCE index is the Federal Reserve’s preferred measure of inflation, and any surprise to the upside could reignite fears that the Fed will slow or pause its anticipated rate cuts in 2025, pushing mortgage rates back above 7% almost immediately. Markets are currently pricing in a 65% chance of a December cut, but a hot PCE print (core PCE expected +0.2% m/m, +2.7% y/y) could flip that narrative fast, tightening financial conditions right as we head into the critical spring selling-season, planning period. If you have buyers on the fence or listings about to hit the market, prepare contingency plans now, rate volatility could return with a vengeance before Thanksgiving leftovers are gone.
Three Ideas for Real Estate Agents to Attract New Clients This Coming Week:
1. Launch a “Rate Drop Alert” campaign immediately: With the December Fed meeting just weeks away and mortgage rates flirting with the low 6s, send a personalized video email or text blast to your entire database saying “If rates drop another 0.25–0.50% in December, these 7 buyers I know will jump. Don’t miss out on being the first listing they see.” Include a single CTA (Call To Action) to book a 10-minute “2026 Seller Strategy Call.” Agents running this exact campaign right now are seeing 8–15 booking requests in the first 48 hours.
2. Run hyper-local “Coming Soon” teaser ads on Facebook/Instagram: Pick your three hottest upcoming listings (or even one), shoot a 15-second vertical video walking through the home with overlay text like “Coming Soon – [Neighborhood] – Will Not Last,” and target a 3–5-mile radius + your past client list. Boost for $50–100 each. These ads are converting saved searches and leads at 3–5x lower cost than generic branding ads this month because inventory panic is real. Get used to putting your face in front of the camera!
3. Host a 30-minute “Beat the Spring Rush” virtual coffee chat: Announce a free Zoom Wednesday or Thursday evening titled “How to Sell for Top Dollar Before the Spring Madness Hits.” Promote it only to your sphere and past clients via stories + a quick email. Record it, then repurpose the replay as a lead magnet. Top agents are pulling 40–80 registrants and 8–12 listing appointments from a single session right now. Buyers and sellers are nervous and craving clarity before Thanksgiving.
Wealth-Building Stock Pick: CrowdStrike Holdings (CRWD)
CrowdStrike is the clear leader in cloud-native endpoint and identity protection, and its Falcon platform has become the gold standard for enterprise cybersecurity in an AI-driven threat landscape. With cyber-attacks growing more sophisticated (ransomware, nation-state actors, supply-chain breaches), companies are consolidating spend onto best-in-class platforms like CrowdStrike rather than legacy on-premise solutions. The company is already GAAP profitable, has 80%+ gross margins, generates massive free cash flow, and continues to take share rapidly adding over $1 billion in ARR in the past 12 months alone while maintaining 98%+ gross retention. As AI both supercharges attackers and defenders, CrowdStrike’s Charlotte AI and identity protection modules position it at the center of the next decade of cybersecurity spending, which analysts project will grow from ~$200B today to over $500B by 2030. It’s expensive on forward earnings, but the durable growth runway makes it one of the highest-quality compounders available outside the mega-cap tech giants.
· Closed Friday, Nov. 21st: $490.67
· 52-week high: $566.90.00
· 52-week low: $298.00
Always consult a financial advisor before investing.
Grateful today, thankful always. Happy Thanksgiving!
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Stay Wealthy Healthy and Proactive,
Agi Vermes Smith
Founder of Real Estate Mentor Hub
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