Welcome to this week's edition of the Real Estate Mentor Hub Newsletter! As we kick off the new year, the residential real estate market is showing signs of renewed momentum. With President Trump's recent announcement directing Fannie Mae and Freddie Mac to purchase $200 billion in mortgage-backed securities, aimed at boosting housing affordability ahead of the 2026 midterms, there's fresh optimism in the air.
Word of the week: Motivational, is a reminder that successful realtors don’t wait to feel inspired, they create momentum through consistent action.
Economic Issues Impacting Residential Real Estate This Week
This week features key data releases that could influence buyer sentiment and market activity. The December CPI (Consumer Price Index) is scheduled for release on January 13, providing the latest read on inflation trends. Following that, PPI (Producer Price Index) and other indicators like retail sales and existing home sales data will roll out. Inflation remains a focus, as persistent pressures could affect Federal Reserve policy expectations. The Fed has signaled a cautious approach to further rate cuts in 2026, with most projections pointing to only one or two additional reductions this year, amid solid growth but sticky inflation. These reports could sway mortgage rates and buyer confidence, watch for any surprises that might signal broader economic strength or cooling.
Have Interest Rates Dropped Since Trump's MBS Announcement?
Yes, mortgage rates have seen a noticeable dip following the announcement on January 8. The 30-year fixed mortgage rate averaged 6.16% as of January 8 (per Freddie Mac), but reports indicate a sharper drop in daily averages shortly after, falling below 6% for the first time in nearly three years (e.g., around 5.99% in some tracking). This immediate reaction stems from the expected tightening of mortgage backed securities spreads, as the GSEs (Fannie and Freddie) begin executing purchases. While the full impact of the $200 billion program may unfold gradually over the year, the initial market response has provided a psychological and tangible boost to affordability.
What Should Realtors Focus On This Week?
With rates trending lower and potential positive momentum from the CPI data, prioritize:
- Reaching out to past clients and sphere of influence for referrals or updates on market conditions.
- Scheduling buyer consultations to capitalize on improved affordability.
- Reviewing listings for quick updates or virtual tours to attract early year interest. Stay tuned to economic releases mid-week, as stronger-than-expected data could support continued buyer activity, while softer numbers might encourage more aggressive pricing strategies.
Now Is the Time to Ramp Up Your Business Planning
As we settle into 2026, this is the perfect moment to ramp up your business planning, marketing strategies, and goal setting. The market is shifting toward greater affordability with lower rates and policy support, creating opportunities for agents who position themselves early. Review your 2025 performance, set ambitious yet achievable goals (e.g., increasing lead volume by 20-30%), and invest in targeted marketing like social media campaigns, email newsletters, or local events. A strong plan now will help you capture the wave of buyers entering the market this spring, don't wait until inventory tightens further!
3 Tips to Generate New Leads This Coming Week
Here are actionable ways to build your pipeline right away:
1. Leverage Social Media Challenges: Post a quick video series on platforms like Instagram or Facebook challenging followers to share their "dream home" features, offer a free market analysis to participants. This boosts engagement and collects warm leads and gets your face in front of potential clients.
2. Host a Virtual "2026 Market Kickoff" Webinar: Invite your database to a 30-minute session covering current rates, Trump's affordability push, and tips for buyers/sellers. Promote it via email and social, follow up with one-on-one calls to attendees.
3. Door-Knock or Text Neighborhood Farming: Target 50-100 homes in a hot area with a simple script about recent rate drops and rising buyer interest. Offer a free home value report, many will respond positively in this improving climate.
Investment Tip: A Solid Long-Term Add
For long-term diversification beyond the Magnificent 7, consider Berkshire Hathaway (BRK.B) as a strong addition to your portfolio. Warren Buffett's conglomerate offers broad exposure to insurance, utilities, railroads, and consumer goods, providing stability in various economic conditions. As of the most recent closing (January 9, 2026), BRK.B closed at $499.10. Its 52-week high was $539.80, and the low was $440.10. This defensive, value-oriented stock has a proven track record of weathering market cycles.
As always, this is not personalized financial advice—consult a professional advisor, do your own due diligence, and consider market volatility before investing.
That's it for this week.
Stay proactive, stay informed, and let's make 2026 your best year yet!
Have feedback or a topic request? Send it to us: https://www.realestatementorhub.com/contact-us
With Continued Excitement,
The Team at Real Estate Mentor Hub
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